Don’t Think Outside the Box – Redefine It!

Thinking “outside the box” is a popular idea in the business world today. People and organizations are told to think outside the box to stimulate creativity when they need to solve problems, streamline production, establish a new product, or develop a new process. And it’s true that unconventional thinking often sparks creativity and innovation. But…

Ten Reasons People Resist Change

Leadership involves introducing change, but what is a leader to do when faced with ubiquitous resistance? Resistance to change manifests itself in many ways, from foot-dragging and inertia to petty sabotage to outright rebellions. The best tool for leaders of change is an understanding of the predictable, universal sources of resistance. Once the source has…

The Art of Delegating

In today’s busy world, one of the best ways to create more time for top-priority projects is to delegate lower-priority work to someone else. Many people are reluctant or afraid to delegate work. Do any of these statements sound familiar? “Nobody can do this work as well as I can” “If someone else does this…

How to Make Your Business Writing Twice as Good

You can double the power of your business communications simply by stating your primary message earlier. When business writing is bad, it’s usually: Complicated Confusing Vague Unconvincing A straightforward thesis stated early in the copy will solve these common problems. Let your readers know exactly what you’re talking about and why they should keep reading.…

Increase Profits by “Pruning” Your Business

When you hear people talking about sales goals, they’re almost always referring to gross sales, i.e., “I want to do $1,000,000 in sales. But what is more important — gross sales or net profits? Increasing net profits, the money you keep after paying expenses, should always be the goal. Doubling sales does not necessarily mean…

Features versus Benefits

The last thing you want your marketing copy to be is a features-laden description of your products or services.  Most clients and customers base buying decisions on perceived benefits, not features. Think of the feature as the description and the benefit as the result. Then rewrite your feature statements into benefit statements. You’ll save prospective…

10 Elements of a World-Class Company

 The 10 Elements of a World-class Company Highly successful organizations have certain definable qualities in common. These universal distinguishing characteristics separate good companies from great companies. Each of these qualities, these pillars of a great company, is as important as the others. Together, they create the culture of the organization. The following are the 10…

How fresh are your marketing strategies?

Think about your last significant purchase: what steps did you take before deciding to buy? Now watch this three-minute video. Times are changing, and so are the behaviours of your clients.  Have your marketing strategies adapted? http://www.youtube.com/user/driveconversion Kent Boehm Business & Leadership Coach 403.690.8363 or kent@ninebusinessgroup.caonbusinesscoaching.combusinesscoachingcalgary.com

Business: The $20,000 Phone Call

Business: The $20,000 phone call When a business receives a phone call, who answers? When a new prospect or customer arrives at your business, how are they treated?  Your marketing has finally paid off, all your hard work starts to materialize, something you did created action, and now it is time to turn that prospect…

Riding a Dead Horse

Riding Dead Horses: A Common Pastime The tribal wisdom of the Dakota people, passed on from generation to generation, states that when you discover you’re riding a dead horse, the best thing you can do is dismount. However, in modern corporate North America, a vast range of far more advanced strategies are generally encouraged: Buy…