Business: The $20,000 Phone Call

Business: The $20,000 phone call When a business receives a phone call, who answers? When a new prospect or customer arrives at your business, how are they treated?  Your marketing has finally paid off, all your hard work starts to materialize, something you did created action, and now it is time to turn that prospect…

Riding a Dead Horse

Riding Dead Horses: A Common Pastime The tribal wisdom of the Dakota people, passed on from generation to generation, states that when you discover you’re riding a dead horse, the best thing you can do is dismount. However, in modern corporate North America, a vast range of far more advanced strategies are generally encouraged: Buy…