7 Ways to Dramatically Grow Your Business

Increasing Profitability When you increase your business’s profitability, you increase the viability of your business and its ultimate value. Increases to profits leads to improvements in the flow of money to you, the owners, … the ultimate reason for a business’s existence. Some business people don’t like building profits as this increases tax liability; generally,…

Company Culture – How to Cultivate the Right Kind for Your Business

Certain industries are notorious for the kind of company culture that they cultivate. Hedge funds on Wall Street are known for fostering an extreme form of cut-throat competitiveness (not unlike what is depicted in The Wolf of Wall Street). By contrast, places like social work organizations tend to be more collaborative. Most workplaces will fall somewhere…

Four Reasons to Use B2B Email Marketing

It’s easy to think that social media is the only way forward in 2019. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the only format you focus on. Email marketing,…

How Stress Can Affect Your Job Performance

A job that is completely stress-free doesn’t exist. With deadlines to meet, people to please, standards to uphold, and new markets to enter, your job will always present challenges and circumstances that force you out of a state of perpetual complacency. Stress shouldn’t necessarily be perceived as a bad thing; it is what motivates you…

Making a Customer Relation Management (CRM) System Work For You

If you’re not familiar with that CRM software does, it’s specifically designed to help facilitate and improve the communication and relationships between you and your clients. CRM software can do a wide variety of different tasks depending on which one you buy; common uses for a CRM system include account management, comprehensive analytics, data collection…