Adoxography was a term coined in the late 19th century. It refers to highly skilled writing about trivial subjects.

In effect, it’s wasting great skills and ability on things that don’t matter. And yet the ancient Greeks, who were otherwise pretty smart people, would engage in Adoxography on purpose, spending hours in praise of things like gout, blindness, deafness, old age, flies, gnats, bedbugs, and smoke. They thought it was an important skill to learn, for some reason.


Which brings us to our question this week:

Do you find yourself putting too much effort into tasks that really aren’t crucial to your success?

One of the things we excel at here at Nine Business Group is helping our clients to identify the activities that make them successful and helping them to reduce the time spent on the things that don’t.

If you’d like to spend less time on the trivial, and more time on the things that make a positive difference in your business, give us a call, 403 .690.8363

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