Business Oxygen

Most business owners are paralyzed right now. They are struggling and lack clarity on where to turn for support or how to make sure they increase the odds of survival. Below are thirteen priorities that must be managed as you navigate these choppy waters. Share this advice with everyone in your network. Business Oxygen By…

7 Ways to Dramatically Grow Your Business

Increasing Profitability When you increase your business’s profitability, you increase the viability of your business and its ultimate value. Increases to profits leads to improvements in the flow of money to you, the owners, … the ultimate reason for a business’s existence. Some business people don’t like building profits as this increases tax liability; generally,…

Four Reasons to Use B2B Email Marketing

It’s easy to think that social media is the only way forward in 2019. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the only format you focus on. Email marketing,…

Making a Customer Relation Management (CRM) System Work For You

If you’re not familiar with that CRM software does, it’s specifically designed to help facilitate and improve the communication and relationships between you and your clients. CRM software can do a wide variety of different tasks depending on which one you buy; common uses for a CRM system include account management, comprehensive analytics, data collection…

Measure Your Way to Success by Using KPI’s

One of the things I enjoy about watching a good basketball game is the commentator’s use of statistics. I’m amazed by the wide range of statistics used and the conclusions drawn in the commentator’s analysis of the game. Statistics, in many ways, really tell the story of how the game was won or lost. In…

Ten Reasons People Resist Change

Leadership involves introducing change, but what is a leader to do when faced with ubiquitous resistance? Resistance to change manifests itself in many ways, from foot-dragging and inertia to petty sabotage to outright rebellions. The best tool for leaders of change is an understanding of the predictable, universal sources of resistance. Once the source has…

Increase Profits by “Pruning” Your Business

When you hear people talking about sales goals, they’re almost always referring to gross sales, i.e., “I want to do $1,000,000 in sales. But what is more important — gross sales or net profits? Increasing net profits, the money you keep after paying expenses, should always be the goal. Doubling sales does not necessarily mean…

Features versus Benefits

The last thing you want your marketing copy to be is a features-laden description of your products or services.  Most clients and customers base buying decisions on perceived benefits, not features. Think of the feature as the description and the benefit as the result. Then rewrite your feature statements into benefit statements. You’ll save prospective…

10 Elements of a World-Class Company

 The 10 Elements of a World-class Company Highly successful organizations have certain definable qualities in common. These universal distinguishing characteristics separate good companies from great companies. Each of these qualities, these pillars of a great company, is as important as the others. Together, they create the culture of the organization. The following are the 10…