Business: The $20,000 phone call
When a business receives a phone call, who answers?
When a new prospect or customer arrives at your business, how are they treated? Your marketing has finally paid off, all your hard work starts to materialize, something you did created action, and now it is time to turn that prospect into a customer. That new potential customer is greeted by your annoyed, overworked, burned out, never very good at it anyway receptionist. All your hard work is toast, it goes up in smoke.
Train your staff, give them a script. Regardless of the money you spend on advertising and marketing, invest the money into training your staff to do their job correctly. Your business is worth it, stop wasting your marketing dollars and put the investment into your employees.