How to Close More Sales

The phone rang. It was Sharon calling. She sounded glum, and there was no energy or life in her voice. “What’s wrong?” her coach asked. She explained that business was slow. She wasn’t finding any opportunities, and she wasn’t making any money. Her boss, to make matters worse, had just told her that if she…

Why Connecting with the Tough Decision Makers is Worth Your Time

Presenting a product or service to someone who cannot say “Yes!” and is not the primary decision-maker is one of the biggest wastes of time in the sales game. At certain times in the sales process, it can be appropriate to present to someone who can only recommend your products. It’s crucial to be aware…

7 Ways to Dramatically Grow Your Business

Increasing Profitability When you increase your business’s profitability, you increase the viability of your business and its ultimate value. Increases to profits leads to improvements in the flow of money to you, the owners, … the ultimate reason for a business’s existence. Some business people don’t like building profits as this increases tax liability; generally,…

Company Culture – How to Cultivate the Right Kind for Your Business

Certain industries are notorious for the kind of company culture that they cultivate. Hedge funds on Wall Street are known for fostering an extreme form of cut-throat competitiveness (not unlike what is depicted in The Wolf of Wall Street). By contrast, places like social work organizations tend to be more collaborative. Most workplaces will fall somewhere…

Four Reasons to Use B2B Email Marketing

It’s easy to think that social media is the only way forward in 2019. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the only format you focus on. Email marketing,…

Do You Have The Symptoms Of Affluenza?

Do You Have the Symptoms of Affluenza? There’s an insidious disease going around, and it’s woven into the very culture that surrounds us. It’s called affluenza. According to Dr. Jessie O’Neill, affluenza is a “dysfunctional relationship with money, wealth, or its pursuit.” The symptoms? John de Graaf, the producer of the PBS documentary Affluenza, lists…

Features versus Benefits

The last thing you want your marketing copy to be is a features-laden description of your products or services.  Most clients and customers base buying decisions on perceived benefits, not features. Think of the feature as the description and the benefit as the result. Then rewrite your feature statements into benefit statements. You’ll save prospective…