A Business Coach Reveals the client to themselves

The more aware anyone is, the better choices they can make for themselves.  Part of what a Certified Business Coach does with clients is to help them discover their gifts, talents, wants, values, needs and dreams, as well as comes to understand what motivates and inspires them. The result?  A well-informed client, quickly moving forward on their path of self-awareness.
Examples:
1. Point to their unseen gifts/secret aspirations.
2. Help them see their way of thinking/paradigm.
3. Help to identify their sources of motivation/energy.
The key distinction is awareness vs information.