1. 75% Temporary Wage Subsidy during COVID-19
  2. Free Cashflow Stress Test
  3. Free Survival Planning Session
  4. 7 Steps to Pivot Your Marketing
  5. SWOT Examination and Opportunity Planning Session
  6. BDC Small Business Loan
  7. What is the Temporary Wage Subsidy for Employers?
  8. EWSP (Employment Work Sharing Program)
  9. Business Oxygen
  10. How to Close More Sales
  11. Why Connecting with the Tough Decision Makers is Worth Your Time
  12. Having A Bad Day? Find Something Beautiful
  13. What are you worth?
  14. 10 Ways to Foster a Culture of Innovation and Creativity
  15. What are you Measuring in Your Business
  16. 7 Ways to Dramatically Grow Your Business
  17. Company Culture – How to Cultivate the Right Kind for Your Business
  18. How to Keep Your Employees Happy at Work
  19. Four Reasons to Use B2B Email Marketing
  20. Qualities of Good Leaders
  21. How Stress Can Affect Your Job Performance
  22. Making a Customer Relation Management (CRM) System Work For You
  23. Do You Have The Symptoms Of Affluenza?
  24. Culture Of Leadership
  25. A Business Coach Engages in Provocative Conversations
  26. Are You A Carrot, An Egg, Or A Coffee Bean?
  27. Measure Your Way to Success by Using KPI’s
  28. Ensure a Good Return on Your Investment
  29. A Business Coach; A Clients Journey to Self Discovery
  30. Is Your Business Growing or Dying
  31. Breakeven Analysis
  32. Keeping Score in a Winning Business
  33. Exercise wisely…
  34. Roots
  35. Muck & Money
  36. Who said that?
  37. Why are owls so wise?
  38. Business Success: Eight Fundamentals
  39. Uncomfortable Conversations
  40. Are you working hard or just working long hours?
  41. Investing Time on the Right Tasks
  42. COACHING — Not just for GOLF!
  43. Don’t Think Outside the Box – Redefine It!
  44. Ten Reasons People Resist Change
  45. The Art of Delegating
  46. How to Make Your Business Writing Twice as Good
  47. Increase Profits by “Pruning” Your Business
  48. Features versus Benefits
  49. Are you lucky? Or just on your game?
  50. 10 Elements of a World-Class Company
  51. How fresh are your marketing strategies?
  52. Business: The $20,000 Phone Call
  53. Business – Game Changer
  54. Are you still learning?
  55. Riding a Dead Horse
  56. Business & Baseball
Friday, April 10, 2020
  1. 75% Temporary Wage Subsidy during COVID-19
  2. Free Cashflow Stress Test
  3. Free Survival Planning Session
  4. 7 Steps to Pivot Your Marketing
  5. SWOT Examination and Opportunity Planning Session
  6. BDC Small Business Loan
  7. What is the Temporary Wage Subsidy for Employers?
  8. EWSP (Employment Work Sharing Program)
  9. Business Oxygen
  10. How to Close More Sales
  11. Why Connecting with the Tough Decision Makers is Worth Your Time
  12. Having A Bad Day? Find Something Beautiful
  13. What are you worth?
  14. 10 Ways to Foster a Culture of Innovation and Creativity
  15. What are you Measuring in Your Business
  16. 7 Ways to Dramatically Grow Your Business
  17. Company Culture – How to Cultivate the Right Kind for Your Business
  18. How to Keep Your Employees Happy at Work
  19. Four Reasons to Use B2B Email Marketing
  20. Qualities of Good Leaders
  21. How Stress Can Affect Your Job Performance
  22. Making a Customer Relation Management (CRM) System Work For You
  23. Do You Have The Symptoms Of Affluenza?
  24. Culture Of Leadership
  25. A Business Coach Engages in Provocative Conversations
  26. Are You A Carrot, An Egg, Or A Coffee Bean?
  27. Measure Your Way to Success by Using KPI’s
  28. Ensure a Good Return on Your Investment
  29. A Business Coach; A Clients Journey to Self Discovery
  30. Is Your Business Growing or Dying
  31. Breakeven Analysis
  32. Keeping Score in a Winning Business
  33. Exercise wisely…
  34. Roots
  35. Muck & Money
  36. Who said that?
  37. Why are owls so wise?
  38. Business Success: Eight Fundamentals
  39. Uncomfortable Conversations
  40. Are you working hard or just working long hours?
  41. Investing Time on the Right Tasks
  42. COACHING — Not just for GOLF!
  43. Don’t Think Outside the Box – Redefine It!
  44. Ten Reasons People Resist Change
  45. The Art of Delegating
  46. How to Make Your Business Writing Twice as Good
  47. Increase Profits by “Pruning” Your Business
  48. Features versus Benefits
  49. Are you lucky? Or just on your game?
  50. 10 Elements of a World-Class Company
  51. How fresh are your marketing strategies?
  52. Business: The $20,000 Phone Call
  53. Business – Game Changer
  54. Are you still learning?
  55. Riding a Dead Horse
  56. Business & Baseball

The last thing you want your marketing copy to be is a features-laden description of your products or services.  Most clients and customers base buying decisions on perceived benefits, not features.

Think of the feature as the description and the benefit as the result. Then rewrite your feature statements into benefit statements. You’ll save prospective buyers the trouble of trying to do it themselves — which they generally won’t.

Consider the following feature and benefit statements:

Feature: We’re open until 10:00 p.m. every night.

Benefit: Because we’re open late every night, you can shop at your convenience and don’t have to take time off work.

Feature: Our daycare center provides age-appropriate stimulation.

Benefit: Because your child will be stimulated by age-appropriate activities and certified daycare workers, their mental development will be accelerated. We care about your child’s progress.

Feature: We use only high-quality woods and adhesives when building our furniture.

Benefit: Because we use only the best when making our custom furniture, your purchase will be a one-time, long-term investment that will outlast you.

Feature: Our bookstore features comfortable chairs throughout the store

Benefit: Because we provide comfortable chairs throughout our bookstore, you can relax and read snippets of various books before buying. Know what you’re buying and you’ll enjoy your investment that much more.

Feature: I have over 20 years of experience selling houses in the neighbourhood.

Benefit: Because I have over 20 years of experience selling homes in your neighbourhood, your home will be sold quickly, for the highest amount possible, letting you focus on other important things. Let me take the stress out of selling your home.

Which statements resonated with you?

Kent Boehm 
Business & Leadership Coach 
403.690.8363 or kent@ninebusinessgroup.ca
onbusinesscoaching.com
businesscoachingcalgary.com

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