1. BizX Canada Awards
  2. How to Close More Sales
  3. Why Connecting with the Tough Decision Makers is Worth Your Time
  4. Having A Bad Day? Find Something Beautiful
  5. What are you worth?
  6. 10 Ways to Foster a Culture of Innovation and Creativity
  7. What are you Measuring in Your Business
  8. 7 Ways to Dramatically Grow Your Business
  9. Company Culture – How to Cultivate the Right Kind for Your Business
  10. How to Keep Your Employees Happy at Work
  11. Four Reasons to Use B2B Email Marketing
  12. Qualities of Good Leaders
  13. How Stress Can Affect Your Job Performance
  14. Making a Customer Relation Management (CRM) System Work For You
  15. Do You Have The Symptoms Of Affluenza?
  16. Culture Of Leadership
  17. A Business Coach Engages in Provocative Conversations
  18. Did you Make Your Move in 2018?
  19. Are You A Carrot, An Egg, Or A Coffee Bean?
  20. Measure Your Way to Success by Using KPI’s
  21. Ensure a Good Return on Your Investment
  22. A Business Coach; A Clients Journey to Self Discovery
  23. Is Your Business Growing or Dying
  24. Breakeven Analysis
  25. Keeping Score in a Winning Business
  26. Exercise wisely…
  27. Roots
  28. Muck & Money
  29. Who said that?
  30. Why are owls so wise?
  31. Business Success: Eight Fundamentals
  32. Uncomfortable Conversations
  33. Are you working hard or just working long hours?
  34. Investing Time on the Right Tasks
  35. COACHING — Not just for GOLF!
  36. Don’t Think Outside the Box – Redefine It!
  37. Ten Reasons People Resist Change
  38. The Art of Delegating
  39. How to Make Your Business Writing Twice as Good
  40. Increase Profits by “Pruning” Your Business
  41. Features versus Benefits
  42. Are you lucky? Or just on your game?
  43. 10 Elements of a World-Class Company
  44. How fresh are your marketing strategies?
  45. Business: The $20,000 Phone Call
  46. Business – Game Changer
  47. Are you still learning?
  48. Riding a Dead Horse
  49. Business & Baseball
Monday, February 24, 2020
  1. BizX Canada Awards
  2. How to Close More Sales
  3. Why Connecting with the Tough Decision Makers is Worth Your Time
  4. Having A Bad Day? Find Something Beautiful
  5. What are you worth?
  6. 10 Ways to Foster a Culture of Innovation and Creativity
  7. What are you Measuring in Your Business
  8. 7 Ways to Dramatically Grow Your Business
  9. Company Culture – How to Cultivate the Right Kind for Your Business
  10. How to Keep Your Employees Happy at Work
  11. Four Reasons to Use B2B Email Marketing
  12. Qualities of Good Leaders
  13. How Stress Can Affect Your Job Performance
  14. Making a Customer Relation Management (CRM) System Work For You
  15. Do You Have The Symptoms Of Affluenza?
  16. Culture Of Leadership
  17. A Business Coach Engages in Provocative Conversations
  18. Did you Make Your Move in 2018?
  19. Are You A Carrot, An Egg, Or A Coffee Bean?
  20. Measure Your Way to Success by Using KPI’s
  21. Ensure a Good Return on Your Investment
  22. A Business Coach; A Clients Journey to Self Discovery
  23. Is Your Business Growing or Dying
  24. Breakeven Analysis
  25. Keeping Score in a Winning Business
  26. Exercise wisely…
  27. Roots
  28. Muck & Money
  29. Who said that?
  30. Why are owls so wise?
  31. Business Success: Eight Fundamentals
  32. Uncomfortable Conversations
  33. Are you working hard or just working long hours?
  34. Investing Time on the Right Tasks
  35. COACHING — Not just for GOLF!
  36. Don’t Think Outside the Box – Redefine It!
  37. Ten Reasons People Resist Change
  38. The Art of Delegating
  39. How to Make Your Business Writing Twice as Good
  40. Increase Profits by “Pruning” Your Business
  41. Features versus Benefits
  42. Are you lucky? Or just on your game?
  43. 10 Elements of a World-Class Company
  44. How fresh are your marketing strategies?
  45. Business: The $20,000 Phone Call
  46. Business – Game Changer
  47. Are you still learning?
  48. Riding a Dead Horse
  49. Business & Baseball

You can double the power of your business communications simply by stating your primary message earlier.

When business writing is bad, it’s usually:

  • Complicated
  • Confusing
  • Vague
  • Unconvincing

A straightforward thesis stated early in the copy will solve these common problems.

Let your readers know exactly what you’re talking about and why they should keep reading. If your thesis is strong (i.e., the idea is useful to your audience), it will immediately appeal to your readers and will likely motivate them to continue reading with increased attention.

How early is early? It depends on how long the piece of writing is. The shorter the copy, the sooner you need to introduce your thesis.

Here’s a rough guideline:

  • For copy that’s 500 words or fewer, make your first sentence the thesis
  • For copy between 500 and 1,500 words, state the thesis within the first paragraph
  • For copy over 1,500 words, state the thesis within the first page

There’s no copy, regardless of length, that justifies a thesis stated after the first page.

And that’s worth thinking about.

Kent Boehm 
Business & Leadership Coach 
403.690.8363 or kent@ninebusinessgroup.ca
onbusinesscoaching.com
businesscoachingcalgary.com

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