1. Free Cashflow Stress Test
  2. Free Survival Planning Session
  3. 7 Steps to Pivot Your Marketing
  4. SWOT Examination and Opportunity Planning Session
  5. BDC Small Business Loan
  6. What is the Temporary Wage Subsidy for Employers?
  7. EWSP (Employment Work Sharing Program)
  8. Business Oxygen
  9. How to Close More Sales
  10. Why Connecting with the Tough Decision Makers is Worth Your Time
  11. Having A Bad Day? Find Something Beautiful
  12. What are you worth?
  13. 10 Ways to Foster a Culture of Innovation and Creativity
  14. What are you Measuring in Your Business
  15. 7 Ways to Dramatically Grow Your Business
  16. Company Culture – How to Cultivate the Right Kind for Your Business
  17. How to Keep Your Employees Happy at Work
  18. Four Reasons to Use B2B Email Marketing
  19. Qualities of Good Leaders
  20. How Stress Can Affect Your Job Performance
  21. Making a Customer Relation Management (CRM) System Work For You
  22. Do You Have The Symptoms Of Affluenza?
  23. Culture Of Leadership
  24. A Business Coach Engages in Provocative Conversations
  25. Are You A Carrot, An Egg, Or A Coffee Bean?
  26. Measure Your Way to Success by Using KPI’s
  27. Ensure a Good Return on Your Investment
  28. A Business Coach; A Clients Journey to Self Discovery
  29. Is Your Business Growing or Dying
  30. Breakeven Analysis
  31. Keeping Score in a Winning Business
  32. Exercise wisely…
  33. Roots
  34. Muck & Money
  35. Who said that?
  36. Why are owls so wise?
  37. Business Success: Eight Fundamentals
  38. Uncomfortable Conversations
  39. Are you working hard or just working long hours?
  40. Investing Time on the Right Tasks
  41. COACHING — Not just for GOLF!
  42. Don’t Think Outside the Box – Redefine It!
  43. Ten Reasons People Resist Change
  44. The Art of Delegating
  45. How to Make Your Business Writing Twice as Good
  46. Increase Profits by “Pruning” Your Business
  47. Features versus Benefits
  48. Are you lucky? Or just on your game?
  49. 10 Elements of a World-Class Company
  50. How fresh are your marketing strategies?
  51. Business: The $20,000 Phone Call
  52. Business – Game Changer
  53. Are you still learning?
  54. Riding a Dead Horse
  55. Business & Baseball
Thursday, April 2, 2020
  1. Free Cashflow Stress Test
  2. Free Survival Planning Session
  3. 7 Steps to Pivot Your Marketing
  4. SWOT Examination and Opportunity Planning Session
  5. BDC Small Business Loan
  6. What is the Temporary Wage Subsidy for Employers?
  7. EWSP (Employment Work Sharing Program)
  8. Business Oxygen
  9. How to Close More Sales
  10. Why Connecting with the Tough Decision Makers is Worth Your Time
  11. Having A Bad Day? Find Something Beautiful
  12. What are you worth?
  13. 10 Ways to Foster a Culture of Innovation and Creativity
  14. What are you Measuring in Your Business
  15. 7 Ways to Dramatically Grow Your Business
  16. Company Culture – How to Cultivate the Right Kind for Your Business
  17. How to Keep Your Employees Happy at Work
  18. Four Reasons to Use B2B Email Marketing
  19. Qualities of Good Leaders
  20. How Stress Can Affect Your Job Performance
  21. Making a Customer Relation Management (CRM) System Work For You
  22. Do You Have The Symptoms Of Affluenza?
  23. Culture Of Leadership
  24. A Business Coach Engages in Provocative Conversations
  25. Are You A Carrot, An Egg, Or A Coffee Bean?
  26. Measure Your Way to Success by Using KPI’s
  27. Ensure a Good Return on Your Investment
  28. A Business Coach; A Clients Journey to Self Discovery
  29. Is Your Business Growing or Dying
  30. Breakeven Analysis
  31. Keeping Score in a Winning Business
  32. Exercise wisely…
  33. Roots
  34. Muck & Money
  35. Who said that?
  36. Why are owls so wise?
  37. Business Success: Eight Fundamentals
  38. Uncomfortable Conversations
  39. Are you working hard or just working long hours?
  40. Investing Time on the Right Tasks
  41. COACHING — Not just for GOLF!
  42. Don’t Think Outside the Box – Redefine It!
  43. Ten Reasons People Resist Change
  44. The Art of Delegating
  45. How to Make Your Business Writing Twice as Good
  46. Increase Profits by “Pruning” Your Business
  47. Features versus Benefits
  48. Are you lucky? Or just on your game?
  49. 10 Elements of a World-Class Company
  50. How fresh are your marketing strategies?
  51. Business: The $20,000 Phone Call
  52. Business – Game Changer
  53. Are you still learning?
  54. Riding a Dead Horse
  55. Business & Baseball

You can double the power of your business communications simply by stating your primary message earlier.

When business writing is bad, it’s usually:

  • Complicated
  • Confusing
  • Vague
  • Unconvincing

A straightforward thesis stated early in the copy will solve these common problems.

Let your readers know exactly what you’re talking about and why they should keep reading. If your thesis is strong (i.e., the idea is useful to your audience), it will immediately appeal to your readers and will likely motivate them to continue reading with increased attention.

How early is early? It depends on how long the piece of writing is. The shorter the copy, the sooner you need to introduce your thesis.

Here’s a rough guideline:

  • For copy that’s 500 words or fewer, make your first sentence the thesis
  • For copy between 500 and 1,500 words, state the thesis within the first paragraph
  • For copy over 1,500 words, state the thesis within the first page

There’s no copy, regardless of length, that justifies a thesis stated after the first page.

And that’s worth thinking about.

Kent Boehm 
Business & Leadership Coach 
403.690.8363 or kent@ninebusinessgroup.ca
onbusinesscoaching.com
businesscoachingcalgary.com

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