How to Close More Sales

The phone rang. It was Sharon calling. She sounded glum, and there was no energy or life in her voice. “What’s wrong?” her coach asked. She explained that business was slow. She wasn’t finding any opportunities, and she wasn’t making any money. Her boss, to make matters worse, had just told her that if she…

Why Connecting with the Tough Decision Makers is Worth Your Time

Presenting a product or service to someone who cannot say “Yes!” and is not the primary decision-maker is one of the biggest wastes of time in the sales game. At certain times in the sales process, it can be appropriate to present to someone who can only recommend your products. It’s crucial to be aware…

7 Ways to Dramatically Grow Your Business

Increasing Profitability When you increase your business’s profitability, you increase the viability of your business and its ultimate value. Increases to profits leads to improvements in the flow of money to you, the owners, … the ultimate reason for a business’s existence. Some business people don’t like building profits as this increases tax liability; generally,…

Company Culture – How to Cultivate the Right Kind for Your Business

Certain industries are notorious for the kind of company culture that they cultivate. Hedge funds on Wall Street are known for fostering an extreme form of cut-throat competitiveness (not unlike what is depicted in The Wolf of Wall Street). By contrast, places like social work organizations tend to be more collaborative. Most workplaces will fall somewhere…

Four Reasons to Use B2B Email Marketing

It’s easy to think that social media is the only way forward in 2019. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the only format you focus on. Email marketing,…

Do You Have The Symptoms Of Affluenza?

Do You Have the Symptoms of Affluenza? There’s an insidious disease going around, and it’s woven into the very culture that surrounds us. It’s called affluenza. According to Dr. Jessie O’Neill, affluenza is a “dysfunctional relationship with money, wealth, or its pursuit.” The symptoms? John de Graaf, the producer of the PBS documentary Affluenza, lists…

Breakeven Analysis

Breakeven analysis is a tool used to determine when a business will be able to cover all its expenses and begin to make a profit. For the startup business it is extremely important to know your startup costs, which provide you with the information you need to generate enough sales revenue to pay the ongoing…

Keeping Score in a Winning Business

Technology in sport today has become increasingly sophisticated and enables monitoring of individual and team performance to levels unheard of even 10 years ago. Basic scorekeeping is taken for granted and we now see an instant array of data available for immediate analysis and magic eyes to challenge the decisions of human scorekeepers, umpires and…

Who said that?

Who said: ‘Work Smarter…Not Harder’? This phrase has been attributed to Allan F. Mogensen, the creator of ‘Work Simplification’. And what is Work Simplification, you ask: “the organized use of common sense by everyone involved to find easier and better ways of doing work” Business Lesson to be Learned: Keep an open mind and listen…

Business Success: Eight Fundamentals

Business is full of mysteries, but none is greater than this: What are the elements that contribute to a company’s success? Executives have spent 100 years guessing about what makes a company succeed–and usually guessing wrong. In the best of times, most don’t fully understand what they’re doing right. Even fewer really know how to…

Are you working hard or just working long hours?

Hard vs: Long Work As the long days of summer become the shorter days of Autumn, how are you spending your time? Are you working hard or just working long hours? Long work is done by the lawyer who bills 14 hours a day filling in forms. Hard work is what the insightful litigator does…

COACHING — Not just for GOLF!

Attention Business Owners:   COACHING It’s Not just for GOLF! Let’s talk about the development of your golf game.   Your game has likely improved over time through the advice of others: the buddies at men’s night and the friends from work. Maybe you’ve read magazines or watched an instructional video you bought on the Shopping Channel. But what if…

The Art of Delegating

In today’s busy world, one of the best ways to create more time for top-priority projects is to delegate lower-priority work to someone else. Many people are reluctant or afraid to delegate work. Do any of these statements sound familiar? “Nobody can do this work as well as I can” “If someone else does this…

How to Make Your Business Writing Twice as Good

You can double the power of your business communications simply by stating your primary message earlier. When business writing is bad, it’s usually: Complicated Confusing Vague Unconvincing A straightforward thesis stated early in the copy will solve these common problems. Let your readers know exactly what you’re talking about and why they should keep reading.…

Increase Profits by “Pruning” Your Business

When you hear people talking about sales goals, they’re almost always referring to gross sales, i.e., “I want to do $1,000,000 in sales. But what is more important — gross sales or net profits? Increasing net profits, the money you keep after paying expenses, should always be the goal. Doubling sales does not necessarily mean…

Features versus Benefits

The last thing you want your marketing copy to be is a features-laden description of your products or services.  Most clients and customers base buying decisions on perceived benefits, not features. Think of the feature as the description and the benefit as the result. Then rewrite your feature statements into benefit statements. You’ll save prospective…

How fresh are your marketing strategies?

Think about your last significant purchase: what steps did you take before deciding to buy? Now watch this three-minute video. Times are changing, and so are the behaviours of your clients.  Have your marketing strategies adapted? http://www.youtube.com/user/driveconversion Kent Boehm Business & Leadership Coach 403.690.8363 or kent@ninebusinessgroup.caonbusinesscoaching.combusinesscoachingcalgary.com

Riding a Dead Horse

Riding Dead Horses: A Common Pastime The tribal wisdom of the Dakota people, passed on from generation to generation, states that when you discover you’re riding a dead horse, the best thing you can do is dismount. However, in modern corporate North America, a vast range of far more advanced strategies are generally encouraged: Buy…